Privacy Policy

1. Information We Collect

We may collect information that you voluntarily provide to us, information generated when you use our website, and information provided by third-party services that help us operate our business.

Information You Provide

Depending on how you interact with us, we may collect information such as:

• Your name
• Billing and delivery addresses
• Email address
• Telephone number
• Recipient name and contact information
• Delivery instructions
• Gift messages
• Order and purchase information
• Information you provide when contacting customer service
• Information submitted through forms on our website

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including your IP address, browser type, device type, operating system, referring website, pages viewed, and general information about how you interact with our website.

2. How We Use Your Information

We may use information we collect for purposes including:

• Processing and fulfilling orders
• Processing payments
• Arranging flower and gift deliveries
• Communicating with customers about orders
• Responding to questions and customer service requests
• Providing order confirmations and updates
• Managing pickup orders
• Improving our website and services
• Understanding website usage and customer preferences
• Preventing fraud and unauthorized transactions
• Maintaining the security of our website and systems
• Sending promotional communications when permitted by law
• Complying with legal obligations

3. Payment Information

Payments made through our website may be processed by third-party payment processors.

Depending on the payment method used, payment information may be transmitted directly to the applicable payment processor rather than being stored on our website.

We do not intentionally retain complete credit card numbers or security codes when those payment details are processed by a third-party payment provider.

4. Delivery Information

When you place an order for delivery, we collect information necessary to complete the delivery.

This may include the recipient's name, address, telephone number, business or facility information, and delivery instructions.

This information is used to facilitate delivery and communicate with the recipient or customer when necessary.

Because delivery information may relate to someone other than the person placing the order, customers should provide only information that is reasonably necessary for us to complete the requested delivery.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve functionality, remember preferences, understand website traffic, and provide a better user experience.

Cookies are small files that may be stored on your device when you visit a website.

You may be able to control or disable certain cookies through your browser settings. Disabling cookies may affect the functionality of portions of our website.

6. Analytics

We may use analytics services to understand how visitors use our website.

These services may collect information such as pages visited, approximate geographic location, device information, browser information, and general website activity.

Analytics information is generally used to improve our website, products, services, and marketing.

7. Marketing Communications

If you choose to subscribe to our mailing list or otherwise provide permission to receive promotional communications, we may send you information about products, promotions, special events, seasonal offerings, or other business updates.

You may unsubscribe from promotional emails at any time by using the unsubscribe instructions included in the message or by contacting us directly.

Even if you opt out of promotional communications, we may continue to send transactional communications that are necessary to complete or manage an order.

8. How We Share Information

We do not sell your personal information as a regular part of our business.

We may share information when reasonably necessary to operate our business and provide requested services, including with:

• Payment processors
• Website and e-commerce service providers
• Delivery providers or delivery personnel
• Email and marketing service providers
• Website analytics providers
• Technology and hosting providers
• Professional service providers
• Government authorities when legally required

Service providers that receive information from us may use that information only as necessary to provide services to us or as otherwise permitted by law.

9. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, social media platforms, payment services, mapping services, or other external services.

We are not responsible for the privacy practices, content, or security of third-party websites or services.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

10. Social Media

Our website may include links, buttons, widgets, or other features associated with social media platforms.

If you interact with these features, the applicable social media provider may collect information about your activity. Your interactions are governed by the privacy policy of the applicable social media platform.

11. How We Protect Your Information

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security of information transmitted to or stored by us.

12. How Long We Keep Information

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain business and transaction records, resolve disputes, enforce agreements, and comply with applicable legal, accounting, and regulatory requirements.

The length of time information is retained may vary depending on the type of information and the purpose for which it was collected.

13. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take reasonable steps to address the situation.

14. Your Privacy Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Request access to personal information we maintain about you;
• Request correction of inaccurate information;
• Request deletion of certain information;
• Opt out of certain marketing communications;
• Request information about how your information is used or shared; and
• Exercise other rights provided by applicable privacy laws.

We may need to verify your identity before completing certain requests. Some information may be retained when required or permitted by law.

15. Email Marketing Opt-Out

You may unsubscribe from promotional email communications at any time by clicking the unsubscribe link contained in the applicable email.

You may also contact us directly to request removal from our promotional mailing list.

Please note that opting out of promotional emails does not necessarily prevent us from sending transactional or service-related communications regarding orders you have placed.

16. California Residents

If you are a California resident, you may have additional rights under applicable California privacy laws, including rights relating to access, correction, deletion, and certain disclosures concerning personal information.

Requests concerning California privacy rights may be submitted using the contact information provided below.

We will process qualifying requests in accordance with applicable California law.

17. Other State Privacy Laws

Residents of other states may have additional privacy rights under applicable state laws.

Where required by applicable law, we will honor qualifying requests concerning access, correction, deletion, portability, opt-out rights, or other privacy rights.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, legal requirements, or privacy practices.

When changes are made, the revised Privacy Policy will be posted on this page along with an updated effective date.

We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.